The Art of The Turnaround in 5 Steps

It can happen – business goes down, we don’t get the promotion, we wind up with an unexpected bill, we get fired or demoted, we get sick and our career goes in a backslide; life can throw us some unexpected curves and as exhausting, frustrating, and debilitating as it may feel, the only answer is [...]

The Art of The Turnaround in 5 Steps2019-05-14T12:11:37+00:00

How to Create Your Unique Value Proposition in 5 Steps

When Howard Schultz became the marketing director for a then unknown coffee company called Starbucks, portable coffee was dominated by chains like Duncan Donuts.  After a trip to Italy, Schultz reimagined Starbucks as an iteration of the European coffee bar experience complete with baristas in aprons, steaming espresso, cappuccino, and a destination where people could [...]

How to Create Your Unique Value Proposition in 5 Steps2019-02-12T11:55:26+00:00

18 Video Marketing Statistics Every Marketer Needs to Know for 2019

Every person who intends to generate revenue in 2019 must have a robust social media profile.  Whether you are looking to finally make it into the C-Suite, or scale your business, solid social media is essential and in 2019, video is going to be more critical than ever.  If you have been camera shy or [...]

18 Video Marketing Statistics Every Marketer Needs to Know for 20192018-12-03T12:29:47+00:00

11 Essentials to Building an Online Business in 30 Days or Less

You are laid off, your business fails, you get divorced, medical costs, basically any cataclysmic event and suddenly you have to create something from nothing.  Could you do it?  Could you get back on your feet in thirty days or less?  As heart wrenching as life tragedy is, know that you are more powerful, resilient, [...]

11 Essentials to Building an Online Business in 30 Days or Less2018-11-06T08:39:00+00:00

Can Working Remotely Lead to Isolation? I stopped working exclusively from home and you may want to as well.

According to a Gallup Poll surveying 15,000 Americans, at least 43 reported working remotely from home at least part, or full-time.  This number is up 3% since 2012 and continues to rise. Many people cite greater work-life balance when working from home and as a work-life balance expert, and someone who has worked exclusively from [...]

Can Working Remotely Lead to Isolation? I stopped working exclusively from home and you may want to as well.2018-04-24T03:42:10+00:00

5 Tips for Writing Emails That People Read and Reply To

It began with looking at my in-box and seeing that a certain person, known for verbose emails, had sent yet another long-winded montage of thoughts.  Not only was it challenging to see what the person actually wanted, between the eight sentence paragraph and the front-end diatribe, I had to read through it four times which [...]

5 Tips for Writing Emails That People Read and Reply To2019-05-30T20:15:58+00:00

Email Marketing to Your List – Are You Committing Email Sin?

It all began with a conversation with a friend of mine who works at a large CRM (client relationship management) firm.  He had slapped the hands of several people who had used Hurricane Harvey as a time to take the opportunity to use their email marketing to capitalize on tragedy by tying sales pitches to [...]

Email Marketing to Your List – Are You Committing Email Sin?2017-09-20T14:34:31+00:00

The Equifax Data Breach – Are You Affected? 3 Action Steps to Take Now

From May thru July of this year, over 143 million consumers had their personal information obtained by hackers in a monumental Equifax data breach leaving them vulnerable to a range of issues from the fraudulent use of their credit cards to identity theft.  As solopreneurs, and small business owners, you may be more vulnerable due [...]

The Equifax Data Breach – Are You Affected? 3 Action Steps to Take Now2017-09-18T17:09:47+00:00

Define It As You Will – The You Economy Is On The Rise

According to the US Bureau of Statistics, 10 percent of working Americans are self-employed and this number is not likely to be truly representative when you factor in other professions in the self-employment model. Globally, 29% of working adults are self-employed with areas such as Southeast Asia reporting 41% of its workforce with an entrepreneurial bent. [...]

Define It As You Will – The You Economy Is On The Rise2017-08-31T20:29:57+00:00
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