How to Create Your Unique Value Proposition in 5 Steps

When Howard Schultz became the marketing director for a then unknown coffee company called Starbucks, portable coffee was dominated by chains like Duncan Donuts.  After a trip to Italy, Schultz reimagined Starbucks as an iteration of the European coffee bar experience complete with baristas in aprons, steaming espresso, cappuccino, and a destination where people could [...]

How to Create Your Unique Value Proposition in 5 Steps2019-02-12T11:55:26+00:00

Trusting Your Inner Voice Can Lead You To Making Better Decisions

Steve Jobs, in an address to graduates, once said, “Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” The inner voice and intuition have previously been thought [...]

Trusting Your Inner Voice Can Lead You To Making Better Decisions2019-02-10T17:24:38+00:00

How to Become a Disruptor in 7 Steps

Last week, I was in New York for the National Retail Federation Conference – the largest gathering in the world of the top retailers, and one of the keynotes was helmed by the CEO of Target, Brian Cornell.  Mr. Cornell is responsible for helping Target acquire 20 brands in the last two years including the [...]

How to Become a Disruptor in 7 Steps2019-01-22T11:58:04+00:00

19 Time Management Stats Every Small Business Owner Must Know in 2019

There are 28.8 million small businesses in the United States, according to the U.S. Small Business Administration, and they have 56.8 million employees. Small businesses (those with fewer than 500 employees) account for 99.7% of all business in the US.  About two-thirds of business survive 2 years in business, half of all businesses will survive 5 years, and one-third will [...]

19 Time Management Stats Every Small Business Owner Must Know in 20192019-01-06T18:53:28+00:00

How To Avoid These 5 Big Mistakes During a Recession

On September 29th of 2008, the DOW dropped 777.68 and closed at 10,365.45.  This amounted to a decline of almost 4,000 points from the previous year.  On February 05, 2018, the DOW dropped 1175.21 – the single biggest drop in history.  These days a 700 point drop barely causes an eyelash bat and consumers are [...]

How To Avoid These 5 Big Mistakes During a Recession2018-12-11T12:36:23+00:00

18 Video Marketing Statistics Every Marketer Needs to Know for 2019

Every person who intends to generate revenue in 2019 must have a robust social media profile.  Whether you are looking to finally make it into the C-Suite, or scale your business, solid social media is essential and in 2019, video is going to be more critical than ever.  If you have been camera shy or [...]

18 Video Marketing Statistics Every Marketer Needs to Know for 20192018-12-03T12:29:47+00:00

7 Tips to Ensure That You Do Not Overpay Your Taxes This Year

The clock is ticking and December 31st will be upon us in no time flat.  In addition to finding the perfect gifts, decorating the house, and cooking everyone’s favorite dishes, one of the key things that should be on every business owner’s list is organizing the finances.  If you procrastinate on getting your finances organized, [...]

7 Tips to Ensure That You Do Not Overpay Your Taxes This Year2018-11-27T10:22:30+00:00

These 3 Military Principles Can Help You Elevate Your Life and Business

We were sitting at a wine-filled dinner, the six of us, discussing life, kids, and jobs.  Lydia* and Philip*, a university professor, and a high-ranking British colonel, respectively, were charming, intelligent, and always a source of stimulating conversation.  Philip was ‘deployed’ to Canada to teach combat tactics at the local military college.  I asked him [...]

These 3 Military Principles Can Help You Elevate Your Life and Business2018-11-24T15:16:49+00:00

11 Essentials to Building an Online Business in 30 Days or Less

You are laid off, your business fails, you get divorced, medical costs, basically any cataclysmic event and suddenly you have to create something from nothing.  Could you do it?  Could you get back on your feet in thirty days or less?  As heart wrenching as life tragedy is, know that you are more powerful, resilient, [...]

11 Essentials to Building an Online Business in 30 Days or Less2018-11-06T08:39:00+00:00

Cha Cha Cha Changes – How to Successfully Navigate Your Next Career Change

So, your kids are getting a little older and you are thinking of going back to school or starting a new career.  Perhaps you are tired of your boss and dreaming of starting a business.  Maybe you have grown a business and are ready for your next adventure.  Conversely, your employer might be downsizing or [...]

Cha Cha Cha Changes – How to Successfully Navigate Your Next Career Change2018-10-23T09:23:11+00:00
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